Great Western Bank (previously known as Great Western Savings & Loan) was a large retail bank that operated primarily in the Western United States. Great Western's headquarters were in Chatsworth, California. The bank was acquired by Washington Mutual in 1997 for $6.8 billion.
Great Western Bank was held by Great Western Financial Corporation ("GWFC"), a corporation organized under the laws of the state of Delaware.
History
Great Western was founded in 1919 in California as a savings and loan association. In 1955, it was merged into a holding company, Great Western Financial Corp.
Within five years, Great Western acquired Santa Ana Savings (1956), West Coast Savings (Sacramento, 1957), Guaranty Savings (San Jose, 1958), Central Savings (San Luis Obispo, 1959), and First Savings (Oakland, 1959). The company later bought Santa Rosa Savings (1968) and Safety Savings (Los Angeles, 1969). In 1970 and 1971, Great Western purchased four additional California savings and loan establishments.
In 1972, Great Western Financial combined them all into Great Western Savings.
Celebrity spokesmen
In October 1977, actor John Wayne filmed the first of several television commercials that he recorded over the next year for Great Western. In August 1978, Wayne, in full western garb, filmed the most famous of his commercials for the bank in the Sequoia National Forest. A magnificent, full-sized bronze statue of the actor still stands at 8484 Wilshire Boulevard in front of the bank's former Beverly Hills branch.
Starting in 1982, and until 1996, Great Western retained actor Dennis Weaver as its spokesman. The tagline of the bank's advertising campaign during this time was "We'll Always Be There". In late 1993, in the aftermath of the savings and loan crisis of the 1980s and 1990s, Great Western acquired 119 Southern California branches of the failed HomeFed Bank from the Resolution Trust Corporation.
1980s-1990s
In Florida, during the 1980s and 1990s Great Western Bank acquired all or part of the following institutions: Centrust, The First FA, Sunpoint Savings Bank, Carteret Federal Savings, Pioneer Savings Bank, Gibraltar Savings, Goldome, Amerifirst Federal, Chase Federal, City Federal Savings and Intercontinental bank of Jacksonville Beach.
On January 17, 1994, Great Western's administrative campus in Chatsworth, California was particularly affected by the Northridge earthquake. Despite the quake, that year's profits quadrupled, thanks to the need for lower loss reserves and the gain on the sale of its 31 branches on Florida's Gulf Coast.
In 1995, Great Western's chairman James Montgomery passed the office of CEO to president John Maher, who accelerated the drive toward banking services.
In 1996, the company announced a $115 million restructuring program that would eliminate 800 jobs, consolidate mortgage banking branches, and install new technology. Later that year, Great Western sold its student loan business to Crestar Bank.
Acquisition by Washington Mutual
In early 1997 California thrift H. F. Ahmanson & Co. launched a hostile takeover bid for the company, but Washington Mutual's friendly offer won out later that year. Ironically, in 1998 Washington Mutual acquired Ahmanson for $10 billion.
Other
The Forum, an arena in Inglewood, California, famous as the former home of the Los Angeles Lakers and Los Angeles Kings, was known as the "Great Western Forum" for several years. This name came from Great Western S&L, which paid for the naming rights on the arena in 1988. The name still remained for several years, although Great Western had ceased to exist. The 15-year naming rights contract expired in 2003, and the Great Western name was finally removed in 2006.
Over ten years after the takeover, Great Western's logo was still visible in several places at their former headquarters in Northridge.
References
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